This design for Eau de Juice features four juice boxes in four Instagrammable shades, from metallic gold to glossy white to soft-touch blue and millennial pink. Beyond the “juice” itself, Cosmopolitan’s ethos is captured through the unique patent pending, pop-art inspired, award-winning packaging. Each scent within the collection is titled to match a mood: Extra Concentrated, 100% Chilled, Love, Unfiltered and Pure Sugar.Įau de Juice is a brand experience powered by ground-breaking innovation at all touch points. In a deal brokered by IMG and available exclusively at The Fragrance Shop, the collection is masterfully crafted by renowned perfumers at Firmenich with fresh, modern fragrance blends that are savvy and complex. “With four bespoke scents, the fragrance offers our highly engaged audience a new opportunity to experience the Cosmopolitan brand.” “We’re so excited to bring Eau de Juice to the UK market,” says Claire Hodgson, Editor-in-Chief of Cosmopolitan UK. Eau de Juice will debut in the UK in time for Christmas and is sure to pop on top of all the wish lists. LONDON (30 October 2020) - LUXE Brands, the prominent beauty company behind Ariana Grande’s award-winning fragrance franchise, and Cosmopolitan, the UK’s leading media brand for young women, announce the launch of its fragrance in the UK. Originally launched in the US last year, this highly successful, four-scent fragrance collection just won the prestigious Packaging of the Year award in the 2020 Fragrance Foundation Awards, a tribute to its unique pop art-inspired juice box packaging. Luxe Brands & Cosmopolitan Launch Eau De Juice Fragrance
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